I saw a cell phone with no numbers in SkyMall magazine, what is it called?

The ad in SkyMall (that catalog they have on planes) had a cell phone presumably being marketed to older people. It didn't have any number ons, only (I think) three ons, one red, one green. I guess it was for emergency use only. Maybe you had to program in the numbers you'd want it to be able to call? I don't know. Does anyone know the name or the website that sells this phone?